Hiring: Analytical Lead, Planning and Measurement
Company: Google
Location: Karachi, Sindh, Pakistan
Employment Type: Full-time
Seniority Level: Mid-Senior level (2+ years experience)
Estimated Salary: PKR 350,000 - PKR 550,000 per month (Competitive tech multinational compensation package + equity & bonuses)
Industry: Technology / Digital Advertising & Analytics
Company Overview
Google is a global technology leader operating at the forefront of AI, search, digital advertising, and cloud infrastructure. Within Google’s Large Customer Sales (LCS) organization, strategic teams act as consultative partners to the world's largest brands and agencies. The Planning & Measurement division bridges data analytics, media strategy, and sales execution to prove campaign ROI and optimize advertising impact across Search, YouTube, and partner ecosystems across South East Asia and South Asia.
Key Responsibilities
- Establish trusted consultative relationships with key enterprise brand stakeholders to define data-driven measurement roadmaps aligned with business KPIs.
- Partner with internal Google Sales, Product, and Engineering teams to refine media planning guidance across brand and performance channels.
- Design and deploy modern advertising measurement frameworks using A/B testing, incrementality studies, geo-experiments, and causal inference modeling.
- Conduct advanced statistical analysis of campaign data across e-commerce, gaming, and travel verticals to translate complex datasets into actionable growth strategies.
- Drive adoption of Google’s measurement tech stack (Google Ads, Google Analytics, Firebase) and privacy-first measurement solutions.
- Deliver workshops, executive presentations, and thought leadership content on emerging digital ecosystem trends, including AI search, social commerce, and online-to-offline attribution.
Experience & Qualifications
- Bachelor's degree or equivalent practical experience in Quantitative Analytics, Economics, Statistics, Business, or Computer Science.
- Minimum of 2 years of hands-on experience in media analytics, advertising sales, digital marketing, consulting, or financial analysis in customer-facing environments.
- Solid understanding of modern digital advertising metrics, attribution models, geo-experiments, and incrementality frameworks.
- Excellent strategic communication skills with a proven track record of influencing executive decision-makers.
- Regional awareness of South East Asian and South Asian digital commerce and social shopping ecosystems.
Technical Skills Required
Statistical & Data Analysis: Expertise in SQL, R, or Python for complex dataset querying, data modeling, and performance reporting.
Google Analytics & Ads Stack: Mastery of Google Ads, Google Analytics 4 (GA4), Firebase, and leading third-party attribution engines.
Data Visualization: Experience crafting interactive dashboards using platforms like Looker Studio or similar enterprise analytics suites.
Causal Inference & Testing: Practical application of A/B testing methodologies, multivariate testing, incrementality measurement, and media mix modeling (MMM).
Apply Now
To apply for this role and join Google's Large Customer Sales team, submit your application directly through Google's Careers Portal. Candidates must have valid working rights in Pakistan (or their selected regional target office location). Google is an equal opportunity employer offering industry-leading compensation, equity packages, global mobility options, and comprehensive benefits.