Social Media Marketer Job in Lahore - Laneway Education
Laneway Education is a new and modern institution that’s shaking up traditional ways of learning. We focus on creativity and solving real-world problems.
We’re looking for people who can think “out of the box.” This Social Media Marketer and Creative position is crucial for improving our digital presence.
The person in this role won’t just make posts, they'll be responsible for our brand voice and community engagement. If you understand digital trends and can use content to inspire people, this opportunity is perfect for you.
The main goal is to represent our vision on social media platforms so students and partners can join our mission.
Salary, Location, and Employment Type
These details are the most important for ranking in digital marketing and reaching the right candidate:
Job Location: Lahore, Punjab, Pakistan (On-site)
Expected Salary: Rs. 45,000 - Rs. 75,000 (Based on skills and experience)
Employment Type: Full-time / Permanent
Job Summary and Responsibilities
The role of Social Media Marketer is pretty dynamic. You'll manage different platforms daily, making sure content gets published on time.
Key Responsibilities:
Content Planning: Make and manage a full content calendar for Instagram, Facebook, and TikTok.
Copywriting: Write catchy captions for every post and keep the brand’s voice consistent.
Community Management: Respond quickly to followers’ comments and messages to boost engagement.
Performance Tracking: Check analytics weekly to see which content is most liked.
Design Briefs: Prepare clear instructions and visual ideas for graphic designers.
Campaign Strategy: Generate new ideas and campaigns to help the brand grow.
Brand Voice: Keep a consistent and professional tone across all client accounts.
Qualifications and Skills
You need both technical tools and creativity for this job. Crawlers and recruitment teams specifically look for these skills:
Creative Writing: Strong skills in Roman Urdu and English.
Platform Knowledge: Good understanding of Instagram Reels, TikTok trends, and Facebook algorithms.
Analytical Skills: Ability to look at data and plan the next strategy.
Tools: Proficient with Canva, Meta Business Suite, and basic video editing apps.
Experience: At least 1-2 years in social media management or content creation.
Role Details
| Category | Details |
| Seniority Level | Mid-Senior Level |
| Industry | Education Management / Marketing |
| Employment Type | Full-time |
| Work Mode | Office Based |
Who Can Apply? (Cultural Fit)
We prefer candidates who have a habit of taking ownership of their work. If you work with discipline, follow deadlines, and are always ready to learn something new, you’re a great fit for our team.
At Laneway Education, we value people who are good at finding solutions and can work well with the team.
Our environment is perfect for those who want to break away from old methods and try something new.
Apply Now & Career Advice
If you feel this role fits you, don’t wait. The recruitment process is starting immediately.
How to Apply:
Submit your updated resume and portfolio (showcasing your content or campaigns). Applications without a portfolio won’t be considered.
Professional Advice:
In social media roles, your portfolio speaks louder than your degree. Highlight your top-performing posts and campaigns to make your selection easier.