Hiring: Product Marketing Manager
Company: Lumen Learning
Location: Houston, TX (Remote, US-based)
Employment Type: Full-time
Seniority Level: Mid-Senior Level
Estimated Salary: $95,000 – $135,000 per year (Based on Houston and EdTech market standards)
Industry: Higher Education / E-Learning / EdTech
Company Overview
Lumen Learning is a mission-driven organization dedicated to enabling unprecedented learning for all students. Their focus is on ensuring that race, income, and gender are no longer predictors of academic success.
By providing evidence-based courseware, Lumen Learning supports faculty and institutions in creating compelling learning experiences that improve student outcomes across higher education.
Key Responsibilities
Positioning & Messaging: Support the development of strategic themes and messaging for priority courses and diverse academic audiences.
Market Intelligence: Conduct deep-dive market and competitive research to refine buyer personas and identify campaign opportunities.
Campaign Execution: Create and manage end-to-end email campaigns, nurture programs, webinars, and social content within HubSpot.
Sales Enablement: Produce high-impact sales materials, including campaign briefs, one-pagers, objection-handling resources, and sequence messaging.
Content Creation: Develop faculty stories, testimonials, case studies, and short-form video content to provide customer proof.
Go-to-Market Support: Partner with RevOps to ensure effective lead routing, campaign tracking, and visibility into stakeholder engagement.
Experience & Qualifications
Professional Background: 2–4+ years of experience in product marketing, B2B marketing, or EdTech demand generation.
Industry Knowledge: Previous experience in higher education, publishing, or learning technology is highly preferred.
Collaboration Skills: Proven ability to manage projects and collaborate effectively in a fully remote environment.
Strategic Thinking: Strong judgment with the ability to translate research findings into practical marketing strategies.
Location Preference: Candidates located in the Central or Eastern Time Zone are preferred.
Technical Skills Required
Marketing Automation: Hands-on experience with CRM tools, preferably HubSpot, for segmentation and reporting.
Design Tools: Proficiency in creating visual and digital content using tools like Canva.
Content Strategy: Strong technical writing skills to translate product features into meaningful benefits for students and faculty.
Apply Now:
To apply for this position, please visit the official Lumen Learning careers portal. Ensure your resume highlights your experience in B2B or EdTech marketing.