Hiring: Manager, Commerce Social – Open Position
Company: WPP Media (WPP Global Collective)
Location: New York, United States
Employment Type: Full-time (Hybrid: Roughly four days a week in the New York office)
Seniority Level: Mid-Senior level
Estimated Salary: $60,000 - $140,000 USD per year (Final base salary depends on job-related factors like experience, qualifications, and specific business responsibilities)
Industry: Marketing & Advertising / Public Relations / Media Production
Company Overview
WPP Media is the global, AI-driven media operating unit and collective of WPP. By bringing together top talent, trusted intelligence, and leading platform partnerships through our pioneering agentic marketing platform, WPP Open, we offer creative personalization at scale.
As the creative transformation company, WPP Media helps top global brands adapt to evolving retail environments and reach transformational growth. We build a collaborative, inclusive, and open culture, guided by our commitment to collective leadership, trust, and supporting individual career growth.
Key Responsibilities
Campaign Leadership: Oversee end-to-end operational management, strategic planning, allocation, optimization, pacing, and detailed reporting of paid social campaigns geared toward digital commerce.
Omnichannel Social Execution: Create and launch top-tier commerce social activations across Meta, TikTok, and Pinterest, plus retail media networks like Amazon, Walmart Connect, and Instacart.
Integrated Media Alignment: Work closely with internal strategy, creative, data analytics, and client teams to design fully unified, commerce-driven media ecosystems.
Performance Analytics & Tracking: Continually audit campaign data against key client business metrics, closely tracking ROAS, conversions, traffic, and engagement.
Client Advisory & Insight: Deliver thorough client-facing performance reports, optimization guidance, strategic media playbooks, and point-of-view papers on emerging retail media channels.
Professional Mentorship: Support and mentor junior team members, helping guide their growth while keeping a collaborative environment company-wide.
Process Automation: Spot operational bottlenecks and introduce process improvements, better workflows, tracking efficiencies, and automation efforts.
Experience & Qualifications
Sustained Paid Social Expertise: At least three years of experience planning, buying, running, and optimizing paid social and/or digital commerce media campaigns.
Commerce-Specific Experience: Preferably managed media budgets across top retail media channels (like Amazon Ads, Walmart Connect, Instacart Ads) as well as on traditional social networks.
Analytical KPI Competency: Strong understanding of full-funnel commerce metrics, conversion optimization techniques, and retail infrastructure strategies.
Client Partnership Skill: Solid ability to build long-term client relationships, help grow accounts organically, and confidently lead business reviews.
Educational Background: Bachelor’s degree in Business, Marketing, Data Analytics, Communications, Advertising, or comparable practical professional industry experience.
Technical Skills Required
Paid Social Native Interfaces: Solid experience working in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads Manager.
Retail Media Network UI: Comfortable working with campaign structures in Amazon Console, Walmart Connect, or Instacart self-serve ad managers.
Data Synthesis Frameworks: Able to track performance dashboards, use spreadsheets for forecasting, and turn data into practical insights.
How to Apply
If you want to be part of our AI-driven media group, send your updated resume and overview of your experience directly through our company’s employment application page.