Social Media & Brand Partnerships Associate Jobs in India
Happy Pops, based in Mumbai, India, is a modern and healthy snack brand looking for a fast, internet-savvy, and trend-focused Social Media & Brand Partnerships Associate to scale up its creative operations.
Happy Pops is turning traditional Indian snacking (like makhana/fox nuts) into a modern experience with bold flavors, stellar packaging, and community-led storytelling.
Makhana is a super snack, packed with protein and fiber, and it’s quickly gaining popularity worldwide. If you love lifestyle brands, creator marketing, and short-form content, this is the perfect chance to work with a brand right from the start.
Salary, Location, and Employment Type
Here are the basic details for this position based on the brand’s operational framework and the current creative job market in India:
Job Location: India (Preference will be given to Mumbai-based candidates for a workplace setup.)
Organization: Happy Pops.
Role Title: Social Media & Brand Partnerships Associate.
Employment Type: Full-time (Permanent Growth Track).
Salary: Market-competitive package (negotiable based on your creative portfolio and experience).
Job Summary and Responsibilities
In this role, you’ll work closely with the company’s founder to take Happy Pops’ online presence, partnership strategies, and creative direction even higher. Your mission is to make the brand visible everywhere at a cultural level.
Social Media Growth and Content Creation
Platform Management: Manage and grow the brand’s profiles on Instagram and other social media platforms.
Short-Form Content: Create reels, stories, visuals, and trend-driven posts that fit today's internet culture.
Trend Identification: Spot viral trends and content opportunities on time, and use them for brand marketing.
Creative Shoots: Participate actively in brand shoots, campaign concepts, product launches, and creative brainstorming.
Influencer Outreach and Brand Partnerships
Creator Collaborations: Coordinate partnership campaigns with influencers, UGC creators, local cafes, and gourmet stores.
Community Engagement: Interact with the online community to build brand loyalty.
Performance Analysis: Analyze the performance of your created content and come up with new plans to boost growth strategies.
Qualifications and Requirements
We want a self-starter who can work fast in a high-paced consumer brand environment.
Required Experience & Skills
Internet Culture Understanding: You need deep knowledge of Instagram algorithms, TikTok-style transitions, and internet memes/trends.
Visual Aesthetics: A strong sense of branding, visual storytelling, and clean aesthetics is essential.
Content Editing: Must know how to shoot and edit high-quality content using your smartphone or basic video editing software.
Communication Skills: Strong communication skills for team collaboration and working with influencers.
Bonus Points & Preferences
If you have managed social media accounts for a D2C brand, food startup, or digital creator before.
Previous experience with influencer outreach, PR gifting, or creator partnerships.
Skill in photography, videography, or advanced editing software.
Passion for food, wellness, lifestyle, and spotting new trends fast.
Role Details
| Feature | Details |
| Product Category | Healthy Snacks, Modern FMCG, & Superfoods (Makhana) |
| Operational Scope | Social Media Management, UGC Campaigns, & Retail Tie-ups |
| Reporting Line | Direct Collaboration with the Brand Founder |
| Core KPIs | Engagement Rate, Follower Growth, & Influencer ROI Metrics |
Why You Should Join Happy Pops?
Happy Pops is still in its early stage, which means you’ll have complete creative freedom and real ownership.
You’ll actually see your ideas implemented. In this startup environment, free from corporate bureaucracy, you get an amazing chance to watch a brand scale globally and grow your career alongside it.
How to Apply
If you’re a creative professional who fits the bill, send your updated resume and work portfolio to the official email address below as soon as possible:
Application Email: growth[email protected]
Professional Advice
Don’t just attach a boring resume when you send your email application. Include links to your past work, like Instagram pages you’ve managed or Reels you’ve edited, clearly in the email body.
D2C brands love numbers and aesthetics, so if you’ve boosted followers or engagement on any previous project, make sure to mention those stats. That’ll seriously increase your chances of getting selected.