Marketing Director Role at OUP Pakistan
This is a demanding role based in Karachi, where you’ll join the Senior Management Team and help shape OUP Pakistan’s long-term success.
If you’re skilled in digital tools and data-driven decision-making, this opportunity can take your career to new heights.
Job Summary
As Marketing Director, your main responsibility is to plan and execute demand and lead generation campaigns.
You’ll create alignment between sales and marketing teams and use CRM systems to improve customer segmentation and lifecycle marketing.
This role is all about managing strategic brand partnerships and consistently tracking marketing performance metrics to optimize revenue and ROI.
Key Responsibilities
Campaign Leadership: Lead integrated demand and lead generation campaigns across digital marketing, social media, and other channels.
Sales & Marketing Alignment: Manage CRM systems, marketing technologies, and data processes to ensure effective lead nurturing and customer segmentation.
Strategic Partnerships: Identify and negotiate new strategic brand partnerships to drive business growth and expand market reach.
Performance Optimization: Monitor and optimize marketing performance metrics, such as sales pipeline contribution and ROI.
Organizational Contribution: As a member of the Senior Management Team, contribute to OUPP’s long-term strategy and success.
Experience & Qualifications
Professional Background: A relevant degree or proven experience leading teams at a senior managerial level.
Leadership Track Record: Demonstrated success in progressively responsible leadership roles and managing organizational transformation.
Digital Proficiency: Complete mastery of digital tools and data-driven decision-making.
Technical Experience: Hands-on experience developing CRM systems and marketing automation platforms (experience with Salesforce Sales Cloud and Marketing Cloud is a big plus).
Skills
- Ability to lead strategic planning and complex marketing campaigns.
- Capability to manage change and drive organizational transformation.
- Expertise in data analysis and using marketing technologies to make decisions.
- Skill in working collaboratively across functions and geographic regions.
Salary & Location
Location: Karachi, Sindh, Pakistan.
Job Type: Full-time senior management position.
Job Specifications Table
| Category | Details |
| Seniority Level | Director / Senior Management |
| Employment Type | Full-Time |
| Job Function | Marketing Leadership & Strategy |
| Industries | Publishing & Education |
Who Should Apply (and who shouldn’t)
Apply if you have proven senior management leadership experience and expertise in tools like Salesforce.
Apply if you’re passionate about achieving better outcomes through transformation and change management.
Don’t apply if you lack solid experience in data-driven marketing and CRM management.
Don’t apply if you’re not ready to work in a high-pressure, demanding environment.
Apply Now
Join OUP Pakistan and take your educational and commercial journey in a new direction.
What We Expect:
A drive to achieve revenue growth using data and tools.
Skill in managing complex lead generation campaigns.
The vision to extend OUPP’s legacy into new markets.
Apply via OUPP’s official recruitment portal with your updated resume and leadership portfolio.
Quick Advice to Get Hired
Your “transformation record” and “Salesforce expertise” are crucial for this role. In your interview, explain how you’ve previously aligned sales and marketing teams through CRM.
Your proficiency with digital tools and data-driven decisions will make your selection a sure thing for an organization like OUP.
Conclusion
This Marketing Director position in Karachi is a fantastic opportunity for anyone looking to take their place in Pakistan’s marketing world with a global brand. OUP Pakistan offers you a challenging but prestigious environment where your strategy will help determine the company’s future.
We’re confident your leadership will help us achieve our digital and commercial goals. Believe in your abilities and apply today!