Marketing Director Jobs in Manchester, England

Based out of the Manchester corporate hub, this is a heavy senior leadership position requiring true executive autonomy—this role does not take top-down direction but is instead expected to build the brand identity, set the entire marketing infrastructure, and defend and deliver on bottom-line commercial outcomes. 

If you are an energetic marketing leader with a rich background in paid performance engines, offline scaling, and high-retention consumer verticals, this board-level position provides an unparalleled growth platform.

Salary, Location, and Employment Type

The operational and financial parameters for this executive-level appointment are detailed below:

Job Location: Manchester, England, United Kingdom (Executive Hub / On-site integration).

Organization: BGFG (Flagship Assignment: Gaming Giveaways).

Role Title: Marketing Director.

Employment Type: Full-time (Executive Management / Senior Leadership).

Salary & Compensation: Premium executive scale (Commensurate with performance tracking and enterprise leadership experience, accompanied by top-tier benefits).

Job Summary and Key Responsibilities

The successful candidate will operate directly at the board level, owning the end-to-end P&L, quarterly forecasts, and strategic marketing proposals. You will lead the brand forward into adjacent verticals with complete functional independence.

Brand Ownership and Board Governance

Brand Strategy: Assume absolute ownership of the Gaming Giveaways brand positioning, tone of voice, end-user consumer experience, and macro commercial trajectory.

Boardroom Representation: Present comprehensive performance reviews, scalability plans, and data-backed commercial recommendations directly to the board during quarterly executive assemblies.

Vertical Expansion: Strategically lead and transition the brand's footprint into new prize structures and adjacent high-growth verticals.

Commercial Optimization and Performance Marketing

EBITDA & Topline Drive: Deliver aggressive topline growth across the digital raffle operations while systematically improving net margins and EBITDA metrics against agreed institutional targets.

P&L Fiscal Stewardship: Own the entire marketing P&L plan. Forecast and manage substantial budgets with a precise, granular understanding of unit economics, including CAC, LTV, payback intervals, and ROI.

Performance Engine Leadership: Oversee and scale paid performance marketing as the primary user acquisition engine across paid social, programmatic networks, display, paid search, and emerging attribution channels.

A/B Testing & Channel Scaling: Drive measurable optimization loops across channels through creative iteration, structured multivariate testing, and absolute data discipline.

Traditional Media, Retentions, and Lifecycle Management

Offline Integrated Media: Plan, execute, and evaluate integrated traditional media placements including television networks, radio syndicates, Out-of-Home (OOH) billboards, and metropolitan transport/taxi branding, ensuring perfect attribution synchronization with digital performance channels.

Influencer Ecosystems: Architect and manage creator and influencer partnerships at scale—from macro-strategy, target selection, and contract negotiations to absolute ROI measurement.

Funnel & Conversion Engineering: Boost conversion rates across the funnel via data-led Conversion Rate Optimization (CRO), automated personalisation, and active churn reduction frameworks.

Reactivation & Retention: Maximize the active player base by building structured reactivation loops that win back lapsed users and increase repeat-purchase velocity.

Qualifications and Requirements

We are looking for a resilient, outcome-focused executive with an absolute bias for action who treats the brand as their own corporate entity.

Required Experience and Core Competency

Senior Strategic Leadership: Extensive track record in a senior marketing leadership or director-level capacity, showcasing deep, hands-on mastery over paid performance marketing as a primary business lever.

Cross-Media Integration: Direct experience managing multi-million-pound budgets across both complex digital acquisition landscapes and traditional offline formats (TV/Radio/OOH).

Advanced Financial Literacy: High-level mastery of corporate financial metrics (P&L optimization, margin preservation, unit economics, and cash flow impacts) with a history of rejecting vanity metrics in favor of bottom-line contributions.

Team Scaling & Mentorship: Proven success leading, upskilling, and hiring high-performance internal marketing arrays while managing stakeholder relationships across Product, Finance, and Operations.

Preferred Industry Experience

iGaming or Real-Money Gaming: Extensive prior experience operating within the gambling, prize competition, or iGaming industry is highly advantageous.

High-Retention E-Commerce: Alternatively, a strong background in non-traditional e-commerce frameworks, specifically subscription-based models or high-frequency consumer verticals where LTV, repeat purchase metrics, and long-term retention serve as core financial drivers.

Role Details