Senior Product Marketing Manager Role at Lightspeed USA - Remote Job

Lightspeed is a big name in the world of cloud-based software, delivering dealership management solutions (DMS). 

It’s a fantastic platform for powersports, marine, RV, and trailer industries, helping dealers run their businesses more efficiently. 

Right now, the company needs a skilled Product Marketing Manager in the United States, someone who can take product positioning and messaging to new heights. 

If you’ve got expertise in SaaS marketing and can explain complex products in simple terms, this remote role could be a great step forward for your career.

Job Summary

As Product Marketing Manager, you’ll handle the go-to-market (GTM) strategy for Lightspeed’s dealership management software. 

Your tasks include launching new features and products, and making sure their value reaches customers and partners the right way. 

You’ll work with sales, product management, and development teams to boost product adoption and increase revenue. This role is perfect for people who rely on data and truly understand what customers need.

Key Responsibilities

GTM Strategy: Create and implement comprehensive go-to-market strategies for new product features and services.

Product Positioning: Develop top-notch messaging and value propositions tailored to Lightspeed’s core industries.

Content Creation: Prepare sales enablement materials like presentations, videos, FAQs, and case studies.

Market Intelligence: Keep a close eye on industry trends, emerging technologies, and competitor strategies.

Sales Training: Train the sales team on product features and competitive advantages.

Demand Generation: Provide impactful content for marketing channels like digital ads and social media.

Experience & Qualifications

Experience: More than 5 years in product marketing, sales, or training (preference given to those with a B2B SaaS background).

Skills: Ability to translate complex technical products into clear business benefits.

Tools: Hands-on experience with Salesforce (CRM) and marketing automation tools like HubSpot.

Communication: Expertise in storytelling and delivering persuasive presentations.

Education: Degree in agriculture, business, or a related field, and Pragmatic Marketing certification is a plus.

Skills

• Strong market research and competitive analysis capabilities.
• Knowledge of agile marketing methodologies and product lifecycle management.
• Proven use of analytics tools and data-driven decision making.
• Ability to collaborate with cross-functional teams.
• Understanding of dealership management solutions (DMS).

Salary & Location

Salary: $67,095 - $90,500 USD per year.

Location: Remote (United States).

Job Details Table

Who Should Apply (and who shouldn’t)

Apply if you have solid B2B SaaS marketing experience and prefer working remotely.

Apply if you can turn complex data into simple marketing narratives.

Don’t apply if you lack experience marketing technical products or aren’t authorized to work in the USA.

Don’t apply if you struggle with the fast-paced, dynamic environment of the software industry.

Apply Now

If you want to help shape the future of dealership management with Lightspeed, don’t wait. Get your updated CV and portfolio ready, showing your successful marketing campaigns and product launches. 

Lightspeed believes in pay transparency and diversity, so every qualified candidate gets a fair chance here. Submit your application today.

Quick Advice to Get Hired

Highlight your Pragmatic Marketing experience and DMS software expertise on your resume. In the interview, focus on how you’ve driven product adoption with data-driven strategies in the past.

Conclusion

The Product Marketing Manager role at Lightspeed is a golden opportunity for professional growth. You get the freedom to work remotely and a great compensation package to boost your career even further. 

We believe your strategic thinking will make a real impact in the Lightspeed community. Trust your skills and apply today. Best of luck!