URGENT Hiring Content Lead in Singapore

Grain, Ember, and Weddings by Grain are bringing a powerful creative revolution to the world of food and hospitality management.

By combining thoughtful storytelling with an ambitious, tech-forward approach to marketing, these premium food brands connect people through culinary experiences.

Their multi-brand ecosystem gives creative leaders the space they need, not just to post consistently but to shape authentic brand perception from the ground up.

Right now, Grain is searching for an expert Content Lead in Singapore to drive their brand and marketing operations forward. If you’ve got 4 to 7 years of storytelling experience and want to own the narrative for multiple fast-growing hospitality concepts, this is your chance.

Job Summary

As a Content Lead, you will own the end-to-end strategy, creation, and distribution of content across three distinct brands: Grain, Ember, and Weddings by Grain.

Your core job will involve managing the master content calendar, defining Ember's unique brand voice, crafting high-conversion copy for multi-channel campaigns, and building scalable production workflows with creators and user-generated content (UGC) partners.

This role is perfect for a dynamic creative professional who can move fluidly between high-level strategic brand thinking and deeply hands-on execution.

Based in Singapore, this full-time position sits at the intersection of brand strategy, digital marketing, and modern operations, offering a high-growth environment where you will collaborate directly with product, design, and leadership teams.

Key Responsibilities

Cohesive Content Engine: Build and maintain a scalable content production system across Grain, Ember, and Weddings by Grain to ensure a unified market presence.

Brand Voice Definition: Establish, evolutionize, and document Ember’s unique tone of voice and storytelling playbook from the ground up as the brand scales.

Multi-Format Copywriting: Own and deliver high-quality copy across all primary touchpoints, including social media, EDMs, landing pages, UI/UX microcopy, SEO content, and menus.

Creator Management: Develop strategic briefs and manage relationships with content creators, collaborators, and UGC partners to ensure asset alignment.

Performance Tracking: Monitor, analyze, and improve measurable performance metrics across organic reach, engagement rates, SEO positioning, and open/click rates for EDMs.

AI Workflow Integration: Explore and integrate modern AI tools and automated workflows to scale creative output and maximize team efficiency without compromising human taste.

Experience & Qualifications

Professional Experience: A minimum of 4 to 7 years of professional experience in content strategy, brand marketing, copywriting, or multimedia storytelling-related roles.

Diverse Portfolio: A strong, proven copywriting portfolio demonstrating an ability to write across multiple formats, digital channels, and brand personalities.

Campaign Management: Practical experience managing multi-channel content calendars, email marketing workflows, and digital storytelling pipelines.

Technical Acumen: Good familiarity with search engine optimization (SEO), EDM automation platforms, digital analytics tools, and content performance tracking.

Industry Preference: Prior experience working with hospitality, lifestyle, food and beverage (F&B), or fast-moving consumer brands is highly advantageous.

Ambiguity Adaptability: Demonstrated capability to work effectively within fast-moving, ambiguous environments, turning abstract ideas into clear, actionable momentum.

Skills

Multi-channel brand voice development and storytelling
Strategic content calendar management and campaign execution
Copywriting for social, EDMs, SEO, and UI/UX product design
Creator briefing, relationship building, and UGC management
AI-assisted content optimization and analytical performance tracking

Salary & Location

Salary: Competitive corporate base salary matching premium industry standards, paired with career advancement paths into broader marketing leadership roles.

Location: Singapore (On-site / Corporate Headquarters).

Job Details

Category	Details
Seniority level	Mid to Senior Level
Employment type	Full-time
Job function	Content Strategy, Copywriting & Brand Marketing
Industries	Food & Beverage, Hospitality, and Consumer Tech

Apply Now

If you want to be part of an ambitious culinary transformation and are looking for one of Singapore’s best creative leadership opportunities, don’t wait.

You can submit your updated CV or LinkedIn profile, along with your writing portfolio (social posts, articles, UI copy, etc.) directly through Grain’s official recruitment portal.

Apply Now

To help your application stand out, remember to include details about a proud piece of content you created (covering its objective and performance) and share a brief breakdown of a brand whose social content you genuinely admire.

Conclusion

This Content Lead role at Grain is a golden opportunity for senior storytellers and brand builders who want to move beyond traditional social media management into true brand ownership and scalable asset creation.

Singapore serves as a premier international culinary and digital market, and taking on a multi-brand leadership position here can elevate your creative marketing career to global heights.

We’re confident that your taste, discernment, copy craft, and adaptability will play a vital role in the company's regional growth. Best of luck with your application!